With structured data (schema.org) you tell search engines exactly what your page is about. That gives you a shot at 'rich results' — eye-catching results with stars, questions or images.

How does this work in Obelisk?

• Every page automatically carries a base schema (WebPage).
• The FAQ block automatically emits FAQPage data, the Breadcrumb trail a BreadcrumbList.
• For specific pages you can add your own JSON-LD.

How to set this per page is covered under SEO. Combine it with good blog articles for the best effect.